Have You Tried Email Marketing?
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There is a fine line between email marketing and spam. You have to be careful when you are using this strategy to promote your products or services, else you get on the wrong side of the law. The main thing is to tie up with a reputable email marketing agency.
I have browsed through this website, iContact, and it looks impressive with a cliente boasting Fortune 500 companies (like Bank of America, Ford, Nissan, Super 8 Motel) and 183,865 users.
iContact has a user-friendly interface, over 300 professionally designed email templates, and also include, at no additional cost, surveying, autoresponder, and blogging tools to allow businesses to interact with prospects, customers, and subscribers.
Sending out email newsletters is effective since they provide a near perfect inbox deliverability. You can also add a sign-up form to your web site, segment your list, and manage your subscribers. The application allows you to track email performances (opens and clickthroughs) in real time with their charts.
Basic monthly prices start at $9.95, increasing proportionally with your list size. For corporations, they offer an Enterprise product that starts at $660/month.
As a blogger, I think this service is useful in pushing my product to a wide audience. Since emarketing is such a sensitive issue, I prefer to leave it to the pros, put it on autopilot and get great deliverability.
The monthly fee may put some people off especially when there is no revenue in the early days but you can try it out for a few months, once the traffic starts coming in, you can decide to continue with the service or not. By the way, there is a 15 day free trial of iContact. Check out the site today!
