Can Google Take On Facebook With Google Me?

Speculation is rife that Google intends to dethrone Facebook with its new social network, tentatively called Google Me.

The rumor gained credibility when Digg founder Kevin Rose reportedly tweeted, “Ok, umm, huge rumor: Google to launch facebook competitor very soon “Google Me,” very credible source” on June 28.

InsideFacebook also quoted former Facebook executive Adam D’Angelo, who says Google’s project is “not a rumor” and that there is “a large number of people working on it.” It seems that Google is modeling the project off of Facebook.

Though Google has not confirmed its new high-priority project, but to take on Facebook is ambitious. Failing in this endeavor with all the resources pumped in will be a huge embarrassment to Google.

Google already has many social services like Buzz, Friend Connect, Orkut, Gmail, GTalk, Wave, Reader, Docs, YouTube, SideWiki, etc. In that sense, Google is already a huge social network.

Setting up another social network modelled on Facebook may render its earlier products useless and there is no guarantee of success (why should people switch over if it is exactly the same as Facebook).

I think Google should just leverage on its existing services by improving on its profiles and connectivity of its products. Given that each Google account has a profile which is central to all Google activities, making them available for sharing will make it similar to Facebook Wall.

Can Google overtake Facebook as the king of social network? Probably not. I am sure Google will definitely announce a much better product than Buzz or Wave but I can’t imagine people leaving Facebook, after seeing how privacy issues fail to dent its popularity.

By the way, Facebook is also trying to move onto Google’s turf by using “likes” as relevance indicators in it’s search results. In addition, Matthew Papakipos, an engineer who “started and managed the Chrome OS project” is now with Facebook.

Improvement is always a good thing but Facebook has a long way to go before grabbing Google’s search market share.

With both giants moving aggressively into each other’s territory, it will be interesting to watch who ends up as the victor. The result will have significant impact on the businesses’ competitive moats. Stay tuned..


Paul is a geek who shares his thoughts on technology, gadgets, social networks and football in this blog. Stay in touch with his updates by subscribing to the RSS feeds or Email. Thanks for visiting Seventoten and leaving a comment.  To change this standard text, you have to enter some information about your self in the Dashboard -> Users -> Your Profile box.

Comments (2)

SwapnilJune 30th, 2010 at 8:58 pm

I think yes, eventually people will realize that being a part of Google Me would be much better as you will integration with all the other Google applications.

SuccessLadderJuly 1st, 2010 at 11:39 am

Great post, very informative. Keep up the good work, Thanks.

Leave a comment

Your comment

CommentLuv badge