Iron Man 3 to Feature Chinese Gadgets from TCL

IF TCL doesn’t ring a bell, don’t fret. This Chinese electronics company isn’t Apple or Samsung but come May, it is gonna raise raise its profile in a big way.

The Creative Life (TCL) has won a product placement in the upcoming movie Iron Man 3 which is expected to a blockbuster worldwide. Audiences are going to see lots of TCL gadgets, from Tony Stark’s motion panel device to his smart TV and mobile handsets.

TCL tv

Chairman and co-founder Tomson Li announced his ambition to compete with Apple and Samsung at this year Consumer Electronics Show (CES). And they did impress with their range of products.

“I believe our new generation of products are as good as those from Samsung and Apple,” said Li. “This Iron Man cooperation is very useful for us to promote the TCL brand in the global market, including the U.S. and China.”

This isn’t the first brand placement for the company as they have done promotions with “Transformers: Dark of the Moon,” “The Avengers,” “The Dark Knight Rises,” and “Cloud Atlas.”

The thing is with their previous promotions, TCL still didn’t leave much of an impression. Will “Iron Man 3″ turn the tide for Chinese gadgets?

[Business Insider]


Paul is a geek who shares his thoughts on technology, gadgets, social networks and football in this blog. Stay in touch with his updates by subscribing to the RSS feeds or Email. Thanks for visiting Seventoten and leaving a comment.  To change this standard text, you have to enter some information about your self in the Dashboard -> Users -> Your Profile box.


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