Advertisers Must Lower Expectations Of Alexa Ranking
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Advertisers have to lower their expectations when it comes to alexa ranking. John Chow reported on his site a change in ranking system by alexa.
Like everybody else, his blog is affected but he has little complaints. Because his blog has been established to such a popularity level that PR and alexa ranking doesn’t hurt his earnings any more.
Previously, Alexa only consider users who downloaded and installed alexa toolbar. This did not sufficiently capture the traffic data as certain segments, like make money or affiliate marketing tend to show higher alexa ranking than technology websites where the users are more savvy and believe the alexa toolbar to be nothing more than a piece of spyware.
No doubt, the change is a positive move as the ranking is now a more accurate reflection of internet traffic for blogs and websites. But as bloggers, we have to do more promotion and marketing to drive traffic which can help us to push or even maintain the existing alexa ranking.
At this point of time, I think advertisers who strictly look at alexa ranking to determine a blog’s popularity or traffic have to appreciate the change, else a lot of websites may suffer as a result.
