Why Should You Call For Action?
Sunday, July 20th, 2008Some folks think that calls for action just plain cheesy, but they work. Here are three simple reasons for their effectiveness.
1. Usability
If your page is designed well, with little distractions, a callout will gain the attention of the customers - making it obvious where they can click to navigate, download, register, etc. There’s nothing worse than getting a visitor’s attention, then losing them because they don’t know where to click next.
2. Options
Just as important, visitors will often come to your site because they landed there from a search, it’s important to provide them a path to continue your relationship. They may have found what they are looking for, but offering them something else can keep them coming back!
3. Curiosity
There’s a certain percentage of users who just like to click on stuff. Providing a nice bold callout can provide them with the target they’re looking for. Additionally, it could bring you a new sale.
If a call to action with a bold callout isn’t on your check list when creating a website or email, be sure to add it today.
