Microsoft To Slash Price of Xbox
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Microsoft Corp is set to cut the price of its best-selling Xbox 360 Pro model with the 20 gigabyte hard drive to $299 from $349. This will happen over the weekend before the video game industry’s biggest trade show, E3.
A price cut has been widely reported by popular video game blogs and technology Web sites. Many posted snapshots of flyers from various retailers advertising the $299 price. Microsoft refused to comment on this issue.
Microsoft last cut the price of the Xbox Pro in August, from $399 to $349, prior to the release of “Halo 3″ the following month.
A cut to $299 makes the Xbox 360 Pro $100 less than Sony Corp’s PlayStation 3 with a 40 gigabyte hard drive. Microsoft is locked in a three-way competition with Nintendo’s Wii and the PlayStation 3, which comes with a high-definition Blu-ray video player.
Price cuts from Nintendo and Sony seem unlikely. Nintendo’s $249 Wii is still in short supply at many retailers, while Sony has said it aims to turn its video game business profitable this year, making a cut hard to swallow.
